According to the principles of integrity, how should members conduct themselves?

Members should conduct themselves by being honest and consistent, which reflects the core values of integrity. Integrity involves adhering to moral and ethical principles, which means individuals must be truthful in their actions, communications, and decisions. This foundational principle fosters trust, both within the organization and with external stakeholders. By being honest, members demonstrate reliability and credibility, and by being consistent, they reinforce their commitment to uphold these values across different situations, thereby promoting a culture of integrity and respect.

The other options do not align with the principles of integrity. Focusing solely on personal gain undermines ethical standards and can harm relationships and trust within the team or organization. Being dishonest in difficult situations compromises integrity, leading to potential long-term consequences, both ethically and reputationally. Avoiding accountability contradicts the essence of integrity, as it shields individuals from taking responsibility for their actions, which is essential for fostering a trustworthy environment.